Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-moves-one-step-closer-to-ads-that-can-deliver-personalization-and-privacy-342546