Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/yelp-brings-ads-dashboard-into-yelp-for-business-debuts-new-ads-features-341099