Google’s search terms move will make millions in ad spend invisible to advertisers

The change removes visibility into more than 20% of search terms, one agency finds.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers-340182