Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ad-industry-groups-launch-effort-to-push-for-addressable-media-standards-338708