2020 Google paid search trends that have nothing to do with the pandemic

With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/2020-google-paid-search-trends-that-have-nothing-to-do-with-the-pandemic-339705