When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/when-amp-and-other-google-initiatives-go-to-the-grave-are-your-seo-efforts-going-with-it-video-337518