Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations-332277