Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options

The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/microsoft-advertising-include-in-conversions-view-through-conversion-goal-setting-332481