Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic-329621