SMX Overtime: Here’s how to take control of your account ad groups and search terms

PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms-326773