Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/mid-market-enterprise-retailers-had-different-google-ads-holiday-weekend-strategies-data-indicates-326198