Why the University of Arizona changed its abbreviation for SEO

Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-the-university-of-arizona-changed-its-abbreviation-for-seo-324446