Soapbox: Why I’m so glad Google ended our relationship with Average Position

It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position-324628