Google: Stick to structured data guidelines if you want the rich result

“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-stick-to-structured-data-guidelines-if-you-want-the-rich-result-323222