Prime Day halo effect and 6 other trends to watch for back-to-school search marketing

Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/prime-day-halo-effect-and-6-other-trends-to-watch-for-back-to-school-search-marketing-319849