Google exec shares 5 steps to SEM success in the age of machine learning

Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-exec-shares-5-steps-to-sem-success-in-the-age-of-machine-learning-317917