Automation layering: How PPC pros retain control when automation takes over

By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/automation-layering-how-ppc-pros-retain-control-when-automation-takes-over-318592