Leveraging data science to illuminate the modern consumer decision journey

When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey-316799