SMX Overtime: Starting fresh with new match types and account structures

PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-overtime-starting-fresh-with-new-match-types-and-account-structures-315463