Brands can better understand users on third-party sites by using a keyword overlap analysis

These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/brands-can-better-understand-users-on-third-party-sites-by-using-a-keyword-overlap-analysis-316157