SMX Overtime: How to use customer segmentation to test new value propositions

SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into ‘proof of concept’ with testing customer segmentation in Google Ads Customer Match.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-overtime-how-to-use-customer-segmentation-to-test-new-value-propositions-314633