Ahrefs, SEO toolset provider, to build their own search engine to compete with Google

Can it be done? Can a new player compete with Google and Bing after many have tried and failed?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ahrefs-seo-toolset-provider-to-build-their-own-search-engine-to-compete-with-google-314677