Death of the keyword: What it is (and is not) for retail

Are keywords dead, or slowly dying? Columnist Andy Taylor believes that’s up to Google as it controls keeping keyword negatives strumming.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/death-of-the-keyword-what-it-is-and-is-not-for-retail-312012